A digital design agency today must do 3 key things. First, everything has to look beautiful. Design is one of the key ingredients to success as it ties all of your brand awareness together, if it looks below par, every impression of your design has a lower chance of success. Second, you have to keep ahead of the online trends, how things land on every platform matters, think Facebook’s 20% algorithm or how small a social thumbnail appears on mobile. Third, consistency and extending into your style guide. The look and feel of your digital design absolutely must have a character your audience can point at and know its your own.
Increased competition means that online, website and digital design is not merely limited to ‘the right look’. The challenge includes technical optimisation, compatibility and the all important ability to engage more and inspire your visitors. Every little bump helps.
We are a digital design agency with ample experience in designing everything from old-school print media (yes we still do a little bit of this), websites, e-stores, mobile apps and software. With full social integration, multi-device and multi-environment portfolio.
We have perfected the balance between the essential elements of digital design – form and function. A good design is the foundation to achieve higher conversions because it boosts visits, amplifies retention rates and makes the product friendlier for search engines. As a seasoned web design and development company, we thrive amid competition and exceed the changing demands and evolving nature of the web. We make you stand out, from micro-viral posts through to amplifying conversions on national advertising campaigns.
Our methodology is minimal, #MobileFirst for cut-through, Desktop UX for expanding functionality. Get in touch to see more of our work specific to your industry. In over 20 years, we’ve seen and worked at the forefront of every industry and category.
Side note for those looking for how Visual Design connects to SEO principles. Technology growth hacking plays an ever important role in optimising for success. Creative services we are working on, and pages we are putting together are part of this mix, and it is central to our thinking on how one principle is connected to another in digital marketing and technology; An example, is for our SEO benefit, the SEO Keywords will be expanding on for Creative Design. These are the background words we’ll be careful to add to filenames when uploading into an SEO optimised site, why? because every opportunity matters and you should leave no stone unturned.
There are plenty more of course as SEO is not exhaustive… but for now, we have to tick those off and build them in :)
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Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes
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