Branding, Brandmarks and Corporate Identity

We love building and designing brands for our clients. Branding is the window to the company’s style and defines market territory.  For all of; Branding, Naming, Brandmarks, Style Guides, Trademarks and Corporate Identity – &Mine take the approach of Digital First, why? because digital is the most viewed and time spent media in the world today, and growing stronger by the millisecond.

“Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.”

– Scott Goodson, author of Uprising & founder of internationally renowned advertising agency StrawberryFrog

Branding is more than a logo. It is often a composition consisting of a logo, colour and typography palettes, style of photography and tone of voice. These together creates a brand identity which will help you set your company apart and stand out from others in digital and physical space.

&Mine is here to help establish a brand identity for your company, to find out more, contact us (Click the Button Below). If you want help with Trademarks, read our article on Trademarking in Australia (and Globally) via the National Trademark system.

Below are some of our happy clients who we’ve done branding for;