What is Skyscraper Technique? Brief introduction on how it works.

In 2022, the competition to rank on SERPs is really high. To stay in the game, most of the marketers are getting more creative, experimenting with new content, approaches and ideas. Among the different techniques used for SEO strategy, Skyscraper Technique, created by Backlinko’s Brian Dean has been the most popular and fruitful technique till date. 

Brief introduction on Skyscraper Technique

The Skyscraper Technique is a technique in link building strategy for turning content into high-quality backlinks. 

How it works: 

You might be wondering how it works and how to execute it. First, find a relevant piece of content that has lots of backlinks and create better content on this existing topic even better. Ask those linking that link to that original pieace of content to link to your superior content instead.

Your goal should be to create something better than what is already out there as the name Skyscraper itself tells that human nature is bound to get attracted to the best.This technique works unexpectedly so well because you are taking some topic that has been proven to drive results already and you are now making it even better by leveraging its links and contents.

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When you think about making better content, it doesn’t necessarily mean longer content and you cannot expect to win overnight. But promotion plays a very big role in content marketing. Only those win who put in the effort to distribute their content with an effective strategy.

How to execute Skyscraper Technique

1. To get started, search and list popular sites in your industry. You can take leverage of Semrush or Site Explorer.
2. You can even find top-performing pieces of content on Google and search for your main target keywords that you want to rank for and find top-performing pieces of content.
3. After you find a piece of content that has earned lots of links, you need to create the best piece of content on the web for the topic you just chose. 
4. You can create both long-form or short-from contents but focus on the details people are searching for which means to work on the searcher’s intent.
5. Design the content, layout and improve user experience better than other contents.
6. Now promote your content to the people who have already linked out to similar content to yours. Reach out to those links to link to your content instead.

Try and experiment for your business if this technique gives you a boost on SEO rankings as most strategists have applied and basking on the success of this technique.