Video Marketing Strategy: Why is Video so Important?

23 May. 2012 - - Total Reads 11,645

Influencer Marketing

As part of the search marketing process (keeping in line with the Google Gods and the Panda update) having a stream of regularly updated, fresh and keyword relevant posts has enabled content managed websites to push ahead of the search rankings when compared with their static brethren. But what about video content? Is video marketing strategy more complex than content marketing?

Online video is huge. To get an idea of the online content behemoth here are some stats via YouTube:

  • 60 Hours of video are uploaded every minute
  • 4 Billion videos are viewed per day
  • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

Do you have a strong Google search strategy? Remember when YouTube was bought out by Google? Well, there’s the hint.

Having a strong video content strategy is often overlooked by digital marketers and SEOs due to their perceived difficulty in production or lack of understanding, but starting doesn’t have to be painful. Everyone nowadays carries a smartphone with recording in excess of 1080p, and uploading to YouTube can be as simple a process as starting an account and uploading from a WiFi connection.

Some things to think about when you’re developing video and for video marketing strategy:

  1. Start Small: You don’t need to be a large production company to put videos on YouTube or Vimeo – grab a smartphone, avoid the coffee (for a steady hand!) and you’re on your way!
  2. Length: For a small fan made video you want engagement. For a review or showcase, keep it under a minute (you’re not filming Dr. Zhivago).
  3. Keyword Relevance: YouTube is one of the biggest search engines in the world – ensure people can find your video by tagging with the appropriate keywords.
  4. Link Building: What’s the point of a video if it doesn’t drive traffic? Ensure you’re linking the video back to your website and be sure to monitor your referral traffic to determine success.
  5. Have Fun: Nobody wants a dull, boring video. Have fun – who knows, people may want to share your video! Engagement is the key.

Looking to maximise your engagement with video content? Have a look at our Video Development page or feel free to contact us for efficient video marketing strategy for your video.

Michael Simonetti, BSc BE MTE
Posted by:

Post Reads: 11.6K

Share this

Go on, see if you can challenge us on "Video Marketing Strategy: Why is Video so Important?" - Part of our 183 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Castran Gilbert
Cell Therapies
Catholic Insurance
Palace Cinemas
Banki Haddock Fiora
GooglePlay
Madman Entertainment
Maxine
Van Egmond Group
McArthur Skincare
CB Richard Ellis
Herbert Smith Freehills
NMI Insurance
Google
Microsoft Certified Azure Fundamentals
Fairfax Media
Uber
WTFN
Acquia Certified Site Builder Drupal
King Wood Mallesons
nextgenskills logo
Bostik
TPP
Grow Your Business
Naturtint
PranaOn
Drupal
21st Century Australia Party
Telstra
Positive Poster
Rackspace
interact logo
Scrum.org
Taylor Rose
Matchbox Homewares
Sports Power
OpenAI
Beaumont
DUSA, Deakin University Student Association
Mecca Brands
findstaff logo
Fast.co
Kadac
Peter Mac
French Tables
Grainshaker
Gilchrist Connell
Loan Market
Atlantic Group of Companies
Craft CMS
Australian Government
work and training logo
Passage To India
Metricon
The University Of Melbourne
skillhire logo
Melbourne Heart
POSTER Magazine
GPT Group
Bintani Australia
Tribe
intowork logo
Australian Organic Food CO
ISO Certified
Windsorsmith
Mamma Lucia
Federation University Australia
Instant RockStar
Oracle
ATT logo
Brisbane Times
SMH – The Sydney Morning Herald
Vitura Health
James Buyer Advocates
RMIT University
ACTUATE IP
Dinosaur Designs
Carlton Football Club
HGG 
help logo
Crumpler
nara logo
Watches of Switzerland
Bondi Sands
Plants
Arthur Galan
Adobe Professional
Tomorrow Stars Basketball
Toy World
Movember
ADP Payroll
Ego Pharmaceuticals
Gilbert+Tobin
Etihad Stadium
Globird
Cooper Mills
kestrel logo
Victorian Government
NextTech
Bolle Safety
Focus On Furniture
BlackMores
Bulk Nutrients
Gadens
Australian Physiotherapy Association
Macpherson Kelley
liberal
Vendor Advocacy Australia
Aqium Gel
Engine Swim
Melrose Health
SunSense Digital Agency
Macmillan Publishing
Parker Lane
intojobs logo
LBG Australia and New Zealand
Fresh Cheese Company
The Canberra Times
Rock Pool Group
Jalna
Boston Consulting Group
learning partners logo
Coles
Florsheim Shoes
Launtel
Smart Company
iPrimus
CCI
Appstore
OJAY
Sunday Creek
ISO CERTIFIED 27001
One Shift
Xavier
Think & Grow Rich Inc
Arc One
Bigcommerce
Magento
Marshall White
Chia
The Age
Melrose MCT
Schiavello
Amino Active
MyAccount
Oakdale Meat Co
Ubertas Group
Wild Rhino Shoes
White Suede
The Fortune Institute
Forbes
Dial Before You Dig
Unsw Australia
Paypal
Toni&Guy
Tek Ocean
Melbourne Central
The Burger Cheese
SwinBurne University of Technology
Corrs chambers westgarth
Royal Freemasons
University of South Australia
News
Novvi
Natralus Australia
High Street Armadale
131 Pizza
itfe logo
National Museum of Australia
Federation Square
Max’s
National Relay Services
Celebrate Health
Engineers Without Borders
The Royal Melbourne Hospital
Hanover
Kay&Burton
Cronos Australia
Associated Press
Street Kitchen
Rydges
Green St Juice CO
Shell
Hairhouse Warehouse
Fit My Car
mas national logo
MAP
DeeWhy Market
Heat Holders
aga logo
Switzer Media+Publishing
VISSF
Eway
AC/DC
Viktoria & Woods
htn logo
CAN- Common Wealth Bank
Mark Alexander Design
Tassal
Grays Ecommerce
Moov Head Lice
Thomson Geer
Ebay
Magento Solution Specialist
Garmin
Inferflora
Australian Anthill
Cleanfit
Ello
OMS – Order Management System
QV Skincare
ABC
Melbourne Sports and Aquatic Centre – MSAC
Elucent
NGS Super
ctc logo
Bank of Cyprus
Jetstar
Passage Foods

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

More Testimonials
AndMine-Google-Partner-Signature