Plants

Powered By Plants is an Australian health and wellness business behind plant-focused nutrition brands including PranaOn and Cleanfit. The company develops products aimed at supporting active lifestyles, everyday nutrition and wellbeing, with a focus on plant-based ingredients and natural approaches to fitness and health. Its portfolio covers areas such as sports nutrition, protein, supplements and wellness products, serving consumers looking for alternatives that align with plant-based lifestyles. Powered By Plants works with AndMine to enhance its digital ecosystem through technology, online marketing and a range of digital services.

AndMine brings together development, design, marketing and strategic expertise to help brands make greater use of their online channels. Its services encompass SEO, GEO, AI Search, AEO, digital advertising, content, website development, software solutions, creative design and digital strategy. This broad capability allows different digital activities to work together, whether the objective is increasing organic reach, improving ecommerce functionality, producing engaging content or adapting to changing ways people discover products online.

Powered By Plants operates within the Health, Wellness, Fitness, Nutrition and Consumer Products sectors. Its brand portfolio includes PranaOn, which focuses on plant-based sports nutrition, and Cleanfit, which offers natural nutrition and wellness products. The business caters to consumers interested in fitness, plant-based nutrition and healthier lifestyle choices, placing its products within a highly competitive market where brand education, product discovery and a strong digital presence can influence purchasing decisions.

For a business managing multiple wellness brands, digital channels provide an important way to introduce products, explain their benefits and connect with consumers researching nutrition and lifestyle solutions. AndMine can support these objectives through search optimisation, ecommerce development, content strategy and emerging search technologies. By combining technical improvements with stronger digital communication, the partnership can help plant-focused products become easier to discover while giving consumers a clearer path to relevant information and purchasing options.

Contact AndMine to see how its digital, technology and marketing expertise can help your organisation strengthen its online channels, improve brand visibility and create more effective experiences for today’s health and wellness audiences.