Macpherson Kelley

Macpherson Kelley is an Australian commercial law firm with roots dating back to 1905, providing legal advice to businesses and organisations across a broad range of industries. The firm has offices in Melbourne, Dandenong, Sydney, Brisbane and Adelaide, and combines commercial understanding with practical legal advice across the different stages of a client’s business journey. Its lawyers work across areas including commercial law, property and construction, workplace relations, litigation and dispute resolution, private clients and other specialised fields. The firm works with AndMine to support its digital, technology and marketing requirements through a range of digital services.

AndMine helps organisations address their digital requirements through expertise spanning search, marketing, technology and online strategy. Its capabilities include SEO, GEO, AI Search, AEO, digital marketing, content creation, advertising, website development, software, design and technology. Rather than following a single digital model, AndMine can combine different capabilities depending on the client’s industry, audience and business priorities. This makes its services applicable to professional services firms as well as organisations operating in commercial, consumer and technology-focused markets.

Macpherson Kelley operates within the Legal and Professional Services sectors, advising businesses across a wide variety of industries. Its legal expertise extends to commercial transactions, property and construction, employment and workplace matters, disputes, intellectual property, tax, family law, wills and estates and other areas relevant to business and private clients. The firm also has industry experience across areas such as manufacturing, media, professional services, motor dealerships and real estate, allowing its lawyers to provide advice that takes into account the commercial environment in which each client operates.

The partnership with AndMine combines Macpherson Kelley’s legal and commercial knowledge with digital expertise across search, content, marketing and technology. This can help the firm communicate its specialist services online, improve the discoverability of its legal expertise and create clearer digital pathways for businesses and individuals seeking legal advice. AndMine’s broader experience across professional services and other industries also provides scope to develop digital solutions around the specific audiences and objectives of a commercial law firm.

Contact AndMine to discuss how its digital, technology and marketing capabilities can help your organisation strengthen its online presence and respond to changing digital opportunities.