High Street CRM

Over 300 High Street Armadale Stores are well supported by AndMine’s bespoke CRM and CMS platforms. The shopping precinct has the largest number of galleries and antique shops concentrated in any one place anywhere in Australia, so it’s important that consumers are able to navigate the offerings of High Street Armadale digitally, as well as in person. 

Client:

High Street Armadale (http://highstreetarmadale.com.au/)

Brief:

Working with the HSA Commitee Members and Marketing Manager to redesign a self managed website using AndMine’s Custom CMS, to Facilitate a end-to-end marketing platform for 350+ retailer stores including current events & offers.

Solution:

AndMine redesigned the entire website & added new functionality to create easy access to store listing information, current events & offers. AndMine provided extensive assistance to the 350+ retailers and the marketing manager to ensure content across the site was up to date and engaging. The new design has a elegant look to reflect the feel of High Street Armadale. AndMine also created a custom EDM template on our Email Marketing Platform, Send&Mine, to align perfectly with the new branding of the website and keep retailers and customers updated with HSA news, store offers and events.

Results:

• A clean, functional, self managed website that promotes the current events & offers for the retailers.
• Streamlined CMS functionality to update store listings, and content.
• A consistent overall look and feel, enhancing High Street Armadale as a digital destination.