Herbert Smith Freehills

Herbert Smith Freehills is a major international law firm advising businesses, financial institutions, governments and other organisations on complex legal and commercial matters. The firm has a strong presence across Australia and international markets, with expertise covering areas such as corporate transactions, disputes, employment, finance, competition, projects, energy and resources, technology and intellectual property. Its multidisciplinary teams help clients navigate significant transactions, regulatory requirements and commercially sensitive legal challenges. Herbert Smith Freehills has worked with AndMine in relation to digital marketing and technology expertise.

AndMine operates at the intersection of technology, marketing and creative services, helping organisations develop stronger digital foundations and make their online channels more effective. Its capabilities include SEO, GEO, AI Search, AEO, digital marketing, advertising, content, website development, software development, design and digital strategy. These services can be tailored to organisations with complex information and specialist audiences, supporting everything from search visibility and content delivery to digital platforms and user experience.

Herbert Smith Freehills sits within the Legal and Professional Services sectors and works with clients across industries that often involve sophisticated commercial, regulatory and transactional requirements. Its legal practice covers areas including corporate and M&A, dispute resolution, employment, finance, competition, energy, infrastructure, real estate, technology and intellectual property. The firm’s broad practice offering enables it to advise organisations facing both strategic business opportunities and challenging legal issues.

For an international legal practice, digital communication provides an important channel for demonstrating expertise and helping prospective clients locate relevant legal knowledge. Specialist legal content can involve complex terminology and highly specific search needs, making structure, discoverability and clarity particularly valuable. AndMine’s experience in search, digital marketing and technology can complement Herbert Smith Freehills’ legal expertise by supporting the way its knowledge and services are presented across digital channels. This can help connect specialised legal information with businesses and decision-makers researching solutions to complex matters.

Contact AndMine to discover how its digital strategy, marketing and technology services can help your organisation strengthen online visibility, communicate specialist expertise and create more effective digital experiences.