Shell is a major energy brand with a significant presence in Australia, operating across areas including natural gas, LNG, power, fuels, lubricants and energy solutions. Its Australian activities span the energy value chain, from gas production and LNG through to power generation, electricity supply, fuels and emerging energy solutions.
Energy and mobility decisions increasingly involve online research. Consumers may search for fuel prices, petrol stations, premium fuels, engine oils, diesel, EV charging or information about vehicle performance and maintenance. Businesses have different requirements, researching areas such as commercial fuel supply, fleet management, lubricants, electricity, gas and energy efficiency solutions. This makes digital visibility important for reaching customers and businesses when they are actively looking for energy-related information.
AndMine helps organisations strengthen their digital presence through a combination of technology, marketing and creative services. Its capabilities include SEO, GEO, AI Search, AEO, website and software development, digital advertising, content, design and digital agency solutions.
Shell’s digital ecosystem provides information across a broad range of customer needs. Its Australian website includes resources covering fuels, engine oils and lubricants, fuel-finding tools, business energy services and information about its wider Australian operations. Its fuel range includes products such as Shell V-Power, unleaded fuels, diesel, AdBlue and AutoGas.
Creating search-focused content around these topics can help Shell connect with audiences throughout their research journey. Informational resources can answer questions about fuel efficiency, fuel types, engine oils and vehicle maintenance, while dedicated service and product pages can help users find more specific information. For business audiences, content around fleet fuel management, industrial energy, electricity, gas and energy solutions can target more specialised searches.
Optimising this content for traditional search engines as well as emerging AI-powered search platforms can create additional opportunities for Shell to reach relevant audiences. A combination of technically strong webpages, useful educational resources and clearly structured service information can make complex energy topics easier for customers and businesses to understand.
AndMine’s expertise across search marketing, content, technology and digital strategy can support Shell in strengthening its online discoverability and creating engaging digital experiences. By aligning useful information with changing search behaviour, Shell can make its products, services and energy resources easier for relevant audiences to discover.
Contact AndMine to explore how digital strategy, technology and marketing services can help your organisation improve online visibility and connect with valuable audiences.
