Integrated Marketing

As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Marshall White
The Canberra Times
Australian Government
WTFN
Instant RockStar
Buy Aussie Now
Royal Freemasons
Passage To India
iPrimus
Australian Organic Food CO
Max’s
Castran Gilbert
Plan It Sync It
Gadens
Natralus Australia
Dial Before You Dig
Parker Lane
Vitura Health
Engine Swim
Banki Haddock Fiora
Toy World
Forbes
Gilbert+Tobin
Etihad Stadium
Beaumont
Ego Pharmaceuticals
Oracle
ACTUATE IP
Hairhouse Warehouse
Melbourne Heart
Kay&Burton
Rock Pool Group
James Buyer Advocates
QV Skincare
NextTech
SunSense Digital Agency
Sports Power
Plants
Uber
Smart Company
Scrum.org
French Tables
National Relay Services
Matchbox Homewares
Melbourne Sports and Aquatic Centre – MSAC
Associated Press
Chia
Melbourne Central
High Street Armadale
Grow Your Business
AC/DC
CSquared Executive
Thomson Geer
OJAY
SwinBurne University of Technology
Arc One
SMH – The Sydney Morning Herald
ABC
Cleanfit
Viktoria & Woods
Brisbane Times
Rackspace
Cronos Australia
Bank of Cyprus
Hanover
Bulk Nutrients
TPP
Atlantic Group of Companies
Madman Entertainment
Coles
Heat Holders
Think & Grow Rich Inc
POSTER Magazine
Fast.co
Microsoft Certified Azure Fundamentals
DeeWhy Market
Jetstar
Focus On Furniture
Fit My Car
DepSkin.com
One Shift
VISSF
GPT Group
Arthur Galan
Grays Ecommerce
Palace Cinemas
Van Egmond Group
131 Pizza
Rydges
Adobe Professional
MAP
Bondi Sands
Xavier
Acquia Certified Site Builder Drupal
The Burger Cheese
The Age
Vendor Advocacy Australia
Unsw Australia
HGG 
OpenAI
Ello
Paypal
Victorian Government
Google
Mecca Brands
Taylor Rose
Grainshaker
Amino Active
Carlton Football Club
Kadac
Shell
GooglePlay
Garmin
Switzer Media+Publishing
Ubertas Group
Bintani Australia
NMI Insurance
Magento Solution Specialist
Melrose MCT
Federation University Australia
Cell Therapies
Fairfax Media
Oakdale Meat Co
Tek Ocean
Celebrate Health
Peter Mac
ISO CERTIFIED 27001
Windsorsmith
Novvi
Catholic Insurance
Crumpler
ISO Certified
Eway
Herbert Smith Freehills
Engineers Without Borders
Appstore
Movember
Moov Head Lice
Wild Rhino Shoes
Metricon
Macmillan Publishing
Fresh Cheese Company
Elucent
ADP Payroll
The Royal Melbourne Hospital
Telstra
Federation Square
Ebay
Boston Consulting Group
McArthur Skincare
Dinosaur Designs
CB Richard Ellis
Tribe
Sunday Creek
CAN- Common Wealth Bank
University of South Australia
White Suede
Inferflora
The University Of Melbourne
Jalna
MyAccount
OMS – Order Management System
News
Green St Juice CO
Cooper Mills
Toni&Guy
Melrose Health
DUSA, Deakin University Student Association
Street Kitchen
Florsheim Shoes
Maxine
Tassal
Positive Poster
King Wood Mallesons
Watches of Switzerland
Schiavello
Bigcommerce
Naturtint
Bostik
The Fortune Institute
Loan Market
Tomorrow Stars Basketball
Mark Alexander Design
PranaOn
NGS Super
National Museum of Australia
Craft CMS
Liveoneday
21st Century Australia Party
Australian Physiotherapy Association
Magento
Macpherson Kelley
Aqium Gel
Australian Anthill
Passage Foods
BlackMores
Drupal
LBG Australia and New Zealand
Mamma Lucia
RMIT University

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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