Online Expert Witness – Software Engineer, Marketing, Internet and Intellectual Property – Michael Simonetti

Michael Simonetti (BSc BE MTE), Online Expert Witness, has 30 years experience in Internet Marketing, Software Engineering and Digital. Over the past 15 years, Michael has built a client portfolio comprising hundreds of legal professionals by working with them on cases preceding, and up to the Australian Federal Court as an objective Digital Marketing and Internet Expert Witness. The legal Online Expert Witness digital and technology services Michael covers includes;

• Google Search and Internet Search Engines
• Google Advertising and Search Advertising
• Social Media Advertising and Facebook Advertising
• Intellectual Property (IP) and Trademark Infringements
• Australian Brandmark (Image) and Trademark (Wordmark) Infringements
• Online Defamation
• Digital Marketing and Passing Off
• Branding and Trademark Disputes
• Digital Advertising Competition
• Negative Sentiment and Online Reviews
• Fake Reviews
• Digital Media and Advertising Campaigns
• Wayback Machine and the Internet Archive
• User Experience and User Interfaces
• Customer Journey and Customer Experiences
• Website Tools, Publishing and Analytics
• Domain Cyber-Squatting and Passing Off
• Unfair Business Practices Online
• Using Trademarks in Advertising Campaigns
• Passing off in Search Engine Optimisation (SEO)
• SEMRush Data Analysis and Reporting
• Artificial Intelligence and LLMs

Services range from initial advice, reports, affidavits and court appearances. Applicants and respondents vary from small businesses, SMEs to Multinational Corporations.

As a Online Expert Witness, amongst others, Michael has worked across Real-Estate, Legal, Hospitality, Professional Services, Medical, Travel, B2B and B2C verticals.

• 30 years working commercially online as the head of his own digital agencies.
• Holds degrees from Melbourne University in Computer Science and Engineering as well as a Masters in Telecommunications Engineering.
• Proficient at Technical Advice and Layman’s explanations.
  

Marketing and Internet Expert Witness Testimonials

“We’ve found Michael to be a diligent, objective and technically astute Expert Witness with respect to internet and search engine matters. He is a true professional.” – Solicitor

“Michael’s testimony was critical to our case, even with tight turnaround times, he always ensured we met deadlines.” – Barrister     

To speak to one of Michael’s Online Expert Witness references, please contact AndMine and we will put you in touch. If you like to discuss engaging Michael as an objective Internet Expert Witness or further information, please contact our office to arrange an initial call.

Projects and cases include a wide range including the following big brands, but also works on cases for many smaller organisations, businesses and NGOs; 

Online Expert Witness – Cases and Organisations; 

NGS Super Pty Ltd
News.com.au
Harris Gomez Group
The Age
Sydney Morning Herald
Financial Review
Channel 7, 9, 10
Sky News
ARN
Flavour Makers
George Pell
Meta – Facebook
Andrew Forrest
Mobile Skips
Facebook
Interflora
Toyota
Lyf
Apple Inc.
Hoyne
 

Online Expert Witness – Firms Acted For                             

King Wood Mallesons
Gadens
Herbert Smith Freehills
Thomson Geer
Gilbert + Tobin
Cooper Mills
Buchanan