end to end

We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Florsheim Shoes
Mark Alexander Design
Appstore
QV Skincare
Arc One
Coles
Loan Market
DepSkin.com
Crumpler
Kay&Burton
Madman Entertainment
Jalna
Fairfax Media
Melbourne Sports and Aquatic Centre – MSAC
Adobe Professional
Kadac
Xavier
CB Richard Ellis
Forbes
Arthur Galan
The Age
Federation Square
Bigcommerce
Peter Mac
Macmillan Publishing
Toy World
Passage To India
Cooper Mills
Max’s
SwinBurne University of Technology
White Suede
Herbert Smith Freehills
Melrose Health
Fast.co
Eway
Aqium Gel
Rackspace
ISO Certified
Australian Government
The Royal Melbourne Hospital
Grainshaker
Melbourne Central
High Street Armadale
Chia
DeeWhy Market
Drupal
Fresh Cheese Company
Tomorrow Stars Basketball
One Shift
21st Century Australia Party
Thomson Geer
News
Bintani Australia
Ego Pharmaceuticals
NextTech
Schiavello
iPrimus
Hairhouse Warehouse
Grow Your Business
HGG 
Novvi
Movember
Taylor Rose
AC/DC
French Tables
Ebay
Unsw Australia
SunSense Digital Agency
Think & Grow Rich Inc
Associated Press
McArthur Skincare
ABC
Street Kitchen
Inferflora
Heat Holders
Rock Pool Group
Grays Ecommerce
Banki Haddock Fiora
Ubertas Group
Brisbane Times
Vitura Health
The Fortune Institute
University of South Australia
TPP
Positive Poster
Metricon
Victorian Government
Green St Juice CO
DUSA, Deakin University Student Association
Instant RockStar
Garmin
Rydges
131 Pizza
Castran Gilbert
Engine Swim
Wild Rhino Shoes
Cronos Australia
Melbourne Heart
Oracle
Jetstar
Cleanfit
Marshall White
Craft CMS
Australian Organic Food CO
OpenAI
Etihad Stadium
BlackMores
SMH – The Sydney Morning Herald
The Burger Cheese
Liveoneday
Smart Company
Buy Aussie Now
Mamma Lucia
Melrose MCT
Windsorsmith
Tribe
RMIT University
CAN- Common Wealth Bank
Sports Power
Plan It Sync It
Viktoria & Woods
Boston Consulting Group
Sunday Creek
Vendor Advocacy Australia
James Buyer Advocates
Celebrate Health
Cell Therapies
Mecca Brands
Paypal
Royal Freemasons
Matchbox Homewares
Atlantic Group of Companies
Google
Hanover
Microsoft Certified Azure Fundamentals
Federation University Australia
Amino Active
NMI Insurance
Catholic Insurance
GooglePlay
Uber
Macpherson Kelley
Fit My Car
VISSF
Beaumont
Watches of Switzerland
Bostik
Tek Ocean
Focus On Furniture
Palace Cinemas
Natralus Australia
Scrum.org
PranaOn
Oakdale Meat Co
Australian Anthill
Gilbert+Tobin
Moov Head Lice
Dinosaur Designs
Passage Foods
Ello
POSTER Magazine
National Museum of Australia
Magento
Bank of Cyprus
Acquia Certified Site Builder Drupal
The Canberra Times
ACTUATE IP
Gadens
CSquared Executive
LBG Australia and New Zealand
Plants
Magento Solution Specialist
Australian Physiotherapy Association
Parker Lane
OMS – Order Management System
Bulk Nutrients
Van Egmond Group
OJAY
Engineers Without Borders
Dial Before You Dig
Shell
WTFN
ADP Payroll
MAP
Tassal
Toni&Guy
Telstra
MyAccount
GPT Group
Maxine
Bondi Sands
NGS Super
Carlton Football Club
Naturtint
Switzer Media+Publishing
King Wood Mallesons
The University Of Melbourne
Elucent
ISO CERTIFIED 27001
National Relay Services

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature