end to end

We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

GooglePlay
Adobe Professional
Microsoft Certified Azure Fundamentals
NGS Super
Paypal
Vitura Health
Bulk Nutrients
University of South Australia
Carlton Football Club
SunSense Digital Agency
Street Kitchen
OJAY
Metricon
One Shift
Etihad Stadium
Boston Consulting Group
SMH – The Sydney Morning Herald
help logo
Passage Foods
King Wood Mallesons
The Fortune Institute
Instant RockStar
Oracle
AC/DC
CAN- Common Wealth Bank
DepSkin.com
ADP Payroll
LBG Australia and New Zealand
Scrum.org
Bigcommerce
POSTER Magazine
Jetstar
learning partners logo
Bintani Australia
McArthur Skincare
Arthur Galan
Fit My Car
Natralus Australia
RMIT University
Watches of Switzerland
SwinBurne University of Technology
Engine Swim
kestrel logo
DUSA, Deakin University Student Association
WTFN
DeeWhy Market
nara logo
Tassal
ATT logo
iPrimus
Switzer Media+Publishing
News
QV Skincare
Toni&Guy
Marshall White
Atlantic Group of Companies
Sports Power
Aqium Gel
MyAccount
Ego Pharmaceuticals
htn logo
Arc One
nextgenskills logo
Appstore
Van Egmond Group
Unsw Australia
Melbourne Heart
Mamma Lucia
MAP
Melrose Health
Green St Juice CO
NMI Insurance
Rackspace
Kadac
Cleanfit
Forbes
Jalna
mas national logo
Melrose MCT
Hanover
Plan It Sync It
The Royal Melbourne Hospital
Viktoria & Woods
ctc logo
Windsorsmith
Tribe
interact logo
Ubertas Group
Naturtint
GPT Group
BlackMores
CB Richard Ellis
Bank of Cyprus
Macmillan Publishing
Bondi Sands
Gadens
Magento Solution Specialist
Chia
Craft CMS
Mark Alexander Design
Federation Square
Google
aga logo
Drupal
Movember
Florsheim Shoes
intowork logo
Magento
Crumpler
Fairfax Media
OMS – Order Management System
Think & Grow Rich Inc
Madman Entertainment
Tek Ocean
Amino Active
Tomorrow Stars Basketball
VISSF
OpenAI
Buy Aussie Now
findstaff logo
Inferflora
Mecca Brands
ISO CERTIFIED 27001
Passage To India
Vendor Advocacy Australia
Max’s
Plants
Uber
intojobs logo
The Burger Cheese
Loan Market
Hairhouse Warehouse
Cooper Mills
Peter Mac
Grays Ecommerce
James Buyer Advocates
Positive Poster
French Tables
Fresh Cheese Company
Schiavello
Bostik
Coles
Dinosaur Designs
Celebrate Health
Grow Your Business
Sunday Creek
Victorian Government
skillhire logo
Parker Lane
ISO Certified
High Street Armadale
Rydges
Wild Rhino Shoes
ABC
Grainshaker
National Museum of Australia
Australian Government
The Age
Matchbox Homewares
Beaumont
Royal Freemasons
CSquared Executive
Melbourne Sports and Aquatic Centre – MSAC
Eway
Ebay
Taylor Rose
Oakdale Meat Co
itfe logo
work and training logo
Herbert Smith Freehills
Xavier
Castran Gilbert
Telstra
The Canberra Times
ACTUATE IP
NextTech
Gilbert+Tobin
Engineers Without Borders
21st Century Australia Party
Cronos Australia
The University Of Melbourne
Thomson Geer
Smart Company
Acquia Certified Site Builder Drupal
Fast.co
Kay&Burton
Moov Head Lice
Elucent
131 Pizza
Maxine
Australian Organic Food CO
Ello
PranaOn
HGG 
Shell
Brisbane Times
Macpherson Kelley
Liveoneday
Cell Therapies
TPP
Palace Cinemas
Novvi
Heat Holders
Banki Haddock Fiora
Australian Physiotherapy Association
Rock Pool Group
White Suede
Federation University Australia
Garmin
National Relay Services
Australian Anthill
Catholic Insurance
Dial Before You Dig
Melbourne Central
Associated Press
Focus On Furniture
Toy World

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature