Social Media Cheat

As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Aqium Gel
Madman Entertainment
Dial Before You Dig
Sports Power
21st Century Australia Party
Scrum.org
NGS Super
Catholic Insurance
Xavier
Herbert Smith Freehills
Metricon
Crumpler
Liveoneday
Matchbox Homewares
Australian Government
Focus On Furniture
Cell Therapies
Melbourne Sports and Aquatic Centre – MSAC
The Fortune Institute
Macpherson Kelley
Beaumont
Gilbert+Tobin
Melbourne Central
Palace Cinemas
Magento
Kay&Burton
NMI Insurance
Max’s
Positive Poster
Federation Square
ADP Payroll
ABC
The University Of Melbourne
Passage To India
Switzer Media+Publishing
Think & Grow Rich Inc
Arthur Galan
Hanover
DepSkin.com
Jetstar
AC/DC
131 Pizza
Melrose Health
Associated Press
Australian Physiotherapy Association
Arc One
QV Skincare
Marshall White
Naturtint
Passage Foods
Thomson Geer
WTFN
Bank of Cyprus
Grainshaker
Uber
Grow Your Business
Moov Head Lice
Schiavello
The Canberra Times
Sunday Creek
Ebay
National Museum of Australia
PranaOn
Maxine
Engineers Without Borders
Jalna
Hairhouse Warehouse
Engine Swim
POSTER Magazine
National Relay Services
Craft CMS
ISO Certified
TPP
Gadens
Street Kitchen
Shell
Ego Pharmaceuticals
The Burger Cheese
OpenAI
Instant RockStar
Unsw Australia
James Buyer Advocates
Kadac
Melrose MCT
Loan Market
The Age
Heat Holders
Rock Pool Group
Smart Company
Movember
Florsheim Shoes
Dinosaur Designs
Oracle
Etihad Stadium
Wild Rhino Shoes
MAP
Buy Aussie Now
French Tables
RMIT University
NextTech
Australian Organic Food CO
Forbes
Plan It Sync It
Australian Anthill
Viktoria & Woods
MyAccount
Bostik
Garmin
Adobe Professional
Tribe
Amino Active
One Shift
Toni&Guy
High Street Armadale
University of South Australia
Bintani Australia
Fresh Cheese Company
Coles
Vendor Advocacy Australia
Fairfax Media
Mark Alexander Design
ACTUATE IP
Inferflora
Bondi Sands
SwinBurne University of Technology
Tek Ocean
Fit My Car
Plants
Windsorsmith
Parker Lane
ISO CERTIFIED 27001
Bigcommerce
Rackspace
Vitura Health
Paypal
DeeWhy Market
CAN- Common Wealth Bank
Macmillan Publishing
Federation University Australia
CSquared Executive
Mamma Lucia
GooglePlay
Melbourne Heart
Oakdale Meat Co
Ubertas Group
Acquia Certified Site Builder Drupal
Bulk Nutrients
Eway
Brisbane Times
HGG 
GPT Group
Grays Ecommerce
LBG Australia and New Zealand
The Royal Melbourne Hospital
Cronos Australia
Toy World
Drupal
Victorian Government
Cooper Mills
Novvi
Taylor Rose
Royal Freemasons
OJAY
Magento Solution Specialist
DUSA, Deakin University Student Association
Microsoft Certified Azure Fundamentals
CB Richard Ellis
Castran Gilbert
Watches of Switzerland
Elucent
McArthur Skincare
Mecca Brands
Banki Haddock Fiora
Tomorrow Stars Basketball
Appstore
King Wood Mallesons
Atlantic Group of Companies
Green St Juice CO
Google
Carlton Football Club
News
Telstra
OMS – Order Management System
BlackMores
Boston Consulting Group
SMH – The Sydney Morning Herald
White Suede
Chia
iPrimus
Ello
Natralus Australia
Celebrate Health
Peter Mac
Rydges
SunSense Digital Agency
Tassal
Fast.co
Cleanfit
VISSF
Van Egmond Group

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You guys have been absolutely amazing to work with and we are extremely happy with the website and how it has come to life. Thank you for all your hard work and dedication in getting this live on our set date and for assisting us and being patient with us with all the changes we have requested.

Katarina Heath , LifeChanger Foundation

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