FMCG and Consumer Brand Marketing are part of the Digital Marketing & Advertising Services that we offer at AndMine.

What is FMCG and Consumer Brand Marketing?

FMCGs (Fast-Moving Consumer Goods) are products such as processed foods, other consumables or toiletries that retail quickly and at a relatively low cost. Consumer Brand Marketing aims to trigger in consumers a desire or need to buy a product. In the case of FMCGs, this need is often weak and the desire low, meaning that the consumer needs an extra ‘push’ to convert. Think of those cleverly placed snacks you find at the check-out counter of a convenience store; the need to buy these may be trivial but with the convenience of being at arm’s reach and an inexpensive price point, a conversion is more likely. Placement of FMCGs in the digital retail space is equally as important as it is the real world.

FMCG, Consumer Brand Marketing &Mine

Companies such as Coles and Chemist Warehouse are shifting more of their trading practices to the digital space to adapt to evolving consumer purchasing trends. They are the stockists that actually determine how well a product is doing because they are positioning it and controlling the presence of products on their digital landscape. Online shopping is revolutionising and we can help your brand take control of this.

At AndMine, we understand the importance of digital real estate and we help our FMCG clients climb to the top for maximum visibility and ultimately maximised conversions. By buying digital space that places FMCGs as conveniently as if they were on the front counter in a store, we maximise sales and ROI for our clients. Immediate visibility can easily sway consumers to purchase FMCGs because the investment is low. With over a decade of data on optimising digital marketing, we know how and where to buy the right space for your brand and your products.

FMCG and Multiplied Online Success

Optimised FMCG digital marketing will result in higher online visibility and therefore more sales conversions, leading to a healthy ROI. By enhancing your digital advertising and marketing strategy, the offline success of your products can be mirrored online or even surpassed as we have more data to make constant refinements.

 

For more information on how you can harness the digital space for maximum ROI for your brand, get in touch with us.

There is more to it than having your FMCG and Consumer Brand Marketing sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Madman Entertainment
National Relay Services
Australian Anthill
Matchbox Homewares
Liveoneday
Melbourne Sports and Aquatic Centre – MSAC
Plants
Vitura Health
Atlantic Group of Companies
131 Pizza
OJAY
LBG Australia and New Zealand
The Fortune Institute
Parker Lane
Australian Physiotherapy Association
CSquared Executive
POSTER Magazine
Arthur Galan
Taylor Rose
Mamma Lucia
Cronos Australia
Heat Holders
Natralus Australia
QV Skincare
DUSA, Deakin University Student Association
Hanover
The Age
Royal Freemasons
Ubertas Group
ISO CERTIFIED 27001
Passage To India
21st Century Australia Party
ABC
Castran Gilbert
Melbourne Heart
Melrose MCT
Dinosaur Designs
Max’s
MAP
French Tables
McArthur Skincare
Macpherson Kelley
Telstra
Uber
Rock Pool Group
Brisbane Times
Gilbert+Tobin
National Museum of Australia
Wild Rhino Shoes
Aqium Gel
Florsheim Shoes
Melbourne Central
Instant RockStar
Carlton Football Club
GPT Group
Grainshaker
Hairhouse Warehouse
News
Magento
ISO Certified
Bintani Australia
Associated Press
Mark Alexander Design
Oracle
Engineers Without Borders
Chia
PranaOn
Peter Mac
Maxine
Windsorsmith
Fit My Car
Microsoft Certified Azure Fundamentals
HGG 
Forbes
Toni&Guy
Shell
Etihad Stadium
Magento Solution Specialist
Toy World
Rackspace
Kadac
Elucent
Schiavello
Appstore
BlackMores
Drupal
TPP
Amino Active
Tomorrow Stars Basketball
Grays Ecommerce
Bank of Cyprus
NextTech
Ego Pharmaceuticals
One Shift
Viktoria & Woods
Dial Before You Dig
Eway
Bigcommerce
Coles
Rydges
NGS Super
Google
Beaumont
The Canberra Times
Australian Organic Food CO
Tribe
Grow Your Business
Garmin
Paypal
Marshall White
The University Of Melbourne
GooglePlay
Crumpler
Macmillan Publishing
NMI Insurance
Positive Poster
Van Egmond Group
Fairfax Media
Focus On Furniture
Loan Market
The Royal Melbourne Hospital
Vendor Advocacy Australia
Celebrate Health
Catholic Insurance
King Wood Mallesons
Ebay
CAN- Common Wealth Bank
DeeWhy Market
Passage Foods
White Suede
Cooper Mills
Adobe Professional
Inferflora
Bostik
Buy Aussie Now
Fresh Cheese Company
Fast.co
Australian Government
Oakdale Meat Co
Scrum.org
Mecca Brands
Banki Haddock Fiora
Boston Consulting Group
Plan It Sync It
MyAccount
ADP Payroll
Green St Juice CO
Metricon
Street Kitchen
Arc One
Tek Ocean
DepSkin.com
Switzer Media+Publishing
WTFN
Cell Therapies
Moov Head Lice
Thomson Geer
Bulk Nutrients
James Buyer Advocates
High Street Armadale
Smart Company
AC/DC
Movember
Tassal
Jetstar
Federation Square
Victorian Government
Craft CMS
Ello
RMIT University
Unsw Australia
SMH – The Sydney Morning Herald
Palace Cinemas
VISSF
The Burger Cheese
Engine Swim
Sports Power
Xavier
Acquia Certified Site Builder Drupal
Bondi Sands
SunSense Digital Agency
Herbert Smith Freehills
Kay&Burton
Sunday Creek
OMS – Order Management System
SwinBurne University of Technology
Jalna
Naturtint
Melrose Health
Gadens
Cleanfit
iPrimus
Think & Grow Rich Inc
Federation University Australia
CB Richard Ellis
Novvi
ACTUATE IP
Watches of Switzerland

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature