end to end

As part of our Digital Marketing & Advertising Services, we use a 7 Step Advertising Optimisation process to leverage our clients’ end-to-end digital advertising strategy.

What is End-to-End Digital Advertising?

The process of end-to-end digital advertising is like the chain on a bicycle;  if one link breaks, the whole network breaks down. It is a journey of best practice whereby decisions are data-driven and are carefully considered throughout each phase. Our 7 Step Advertising Optimisation process details the entire cycle of a digital advertising strategy, leaving no stone unturned.

End-to-End Advertising &Mine

At AndMine, we develop every campaign by using our own 7 Step Advertising Optimisation process of end-to-end digital advertising. It is a highly-effective chain of actions which follow in a deliberate order of procession. Let’s break it down to see what each step is about.

7 Step Advertising Optimisation

1. Customer Traffic
First, we identify demographic groups to determine who the target customers and clients are for your brand. We then profile those consumers so that we can identify exactly what this target audience want. Users can be targeted based on interests, habits, location and even how likely they are to convert to a customer. We also perform split tests to observe the behavioural patterns of traffic throughout the entire advertising cycle.

2. Platform Targets
Through profiling consumers, we are able to intelligently select the right platforms for your ad campaign, including social media platforms like Facebook, with careful consideration of the competitive landscape. Platform selection is all about finding where your audience are in the digital space as well as how engaged they are. Each phase of the 7 Steps process acts as a control point for conversion costs to be improved. We also add tracking codes so that we can optimise the process of retrieving data insights at each point along pathways.

3 & 4. Ads & Creative
We creatively adapt ads to suit each platform. For example, a Facebook post and an Instagram post could be very different, even in the same campaign. Equally, we select platforms that are more suited to the creative. We are able to purchase clicks more effectively with the addition of ad filters, resulting in better performing ads and groups that we can save and further refine down the track. All creative decisions are data-enhanced and tested to be optimised for greater ROI.

5. Website Pages
An optimally designed landing page keeps interested consumers steady on the path to purchase. Ads should send consumers to exactly the right place on a website, as to not disrupt their flow; the key is to make it as simple as possible for a visitor to convert to a customer. In addition, Google looks favourably upon ads which whose content match their landing page and will give ads a higher ‘Quality Score’ if they adhere to this best practice. A range of CTAs (call to action) such as filling out a web form, making a purchase or initiating a phone call can be included on a landing page, serving as an excellent behaviour metric with which measure conversion success.

6. Conversion Knowledge
Sales conversions are always tracked, which is an integral part of our digital advertising service that we offer our clients. The data we gather at every control point provides rich insights and paves the way for refinements to be made. An increased ROI is the end goal for every refinement and conversion data allows us to accurately predict what changes will yield the best results. In addition to lead costs and CPA, we report on Net Return so that ad and platform success can be discerned.

7. Data Precision and Transparency
As part of our services, AndMine provide clients with a bespoke aggregation dashboard that delivers real-time comparisons, tracking and insights that our clients can access at any time. It provides data assets and benchmarks of profits for future campaigns and for refining current spending. The aggregation dashboard is where we analyse the data, detailing the entire path to purchase. We consider which ads were clicked and furthermore which specific ads generated sales. The dashboard allows us to be transparent with our clients, so they know exactly how their campaign is performing.

7 Steps to Deliver Optimised Results

By continually tracking analytics and insights, we make calculated, data-driven decisions at every touch point along the way, with specific controls throughout our 7 Steps. It is this step-by-step process that allows us to fine-tune campaigns with actions backed by evidence and monitor progress over time. Our 7 Step Advertising Optimisation process has been tried and tested; the ultimate goal is always to see an increase in ROI from your digital advertising strategy. In the bigger picture, our clients not only see how their advertising strategy continually develops over time but also why. 

 

Want to find out how our 7 Step process for end-to-end digital advertising can improve your campaign? Get in touch.

 

 

There is more to it than having your End-to-End Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Hairhouse Warehouse
RMIT University
Positive Poster
LBG Australia and New Zealand
Google
Arthur Galan
Thomson Geer
ISO Certified
ACTUATE IP
POSTER Magazine
ABC
BlackMores
Van Egmond Group
Melbourne Sports and Aquatic Centre – MSAC
Tomorrow Stars Basketball
Parker Lane
Peter Mac
Appstore
News
Dinosaur Designs
Watches of Switzerland
Elucent
Rydges
CAN- Common Wealth Bank
Toni&Guy
Dial Before You Dig
Mamma Lucia
MAP
Smart Company
The Burger Cheese
Madman Entertainment
Street Kitchen
Bulk Nutrients
National Relay Services
Federation University Australia
Novvi
Melrose MCT
The Age
Passage Foods
Passage To India
SwinBurne University of Technology
131 Pizza
Australian Organic Food CO
Bank of Cyprus
Gadens
Grainshaker
University of South Australia
Paypal
Garmin
Magento
GooglePlay
High Street Armadale
Xavier
ADP Payroll
Rackspace
Think & Grow Rich Inc
Plants
Tassal
SunSense Digital Agency
Eway
Toy World
Australian Anthill
DUSA, Deakin University Student Association
iPrimus
Gilbert+Tobin
Tek Ocean
Switzer Media+Publishing
Magento Solution Specialist
Taylor Rose
21st Century Australia Party
MyAccount
Inferflora
Microsoft Certified Azure Fundamentals
Naturtint
Bigcommerce
Melbourne Central
The University Of Melbourne
Kadac
Max’s
Focus On Furniture
GPT Group
Grow Your Business
TPP
Metricon
Boston Consulting Group
Windsorsmith
One Shift
Australian Government
James Buyer Advocates
Vitura Health
Drupal
Cell Therapies
Oracle
Viktoria & Woods
Wild Rhino Shoes
Fit My Car
White Suede
Matchbox Homewares
Fresh Cheese Company
Rock Pool Group
Celebrate Health
NGS Super
Engine Swim
Bondi Sands
OpenAI
Sunday Creek
Ego Pharmaceuticals
DepSkin.com
Acquia Certified Site Builder Drupal
Natralus Australia
Instant RockStar
Adobe Professional
Jetstar
Tribe
SMH – The Sydney Morning Herald
NextTech
The Canberra Times
Coles
CB Richard Ellis
Bostik
OJAY
OMS – Order Management System
The Fortune Institute
Brisbane Times
Aqium Gel
Carlton Football Club
Amino Active
Vendor Advocacy Australia
Craft CMS
AC/DC
Mecca Brands
Melbourne Heart
Cooper Mills
Ello
Schiavello
Uber
Royal Freemasons
PranaOn
ISO CERTIFIED 27001
King Wood Mallesons
Federation Square
Loan Market
Catholic Insurance
Grays Ecommerce
Bintani Australia
Australian Physiotherapy Association
Buy Aussie Now
Shell
Chia
Arc One
Unsw Australia
Macmillan Publishing
Palace Cinemas
Forbes
Ebay
Heat Holders
Green St Juice CO
Marshall White
Castran Gilbert
Maxine
Jalna
Associated Press
The Royal Melbourne Hospital
Engineers Without Borders
Oakdale Meat Co
WTFN
HGG 
Hanover
Kay&Burton
Florsheim Shoes
French Tables
Beaumont
Moov Head Lice
Atlantic Group of Companies
QV Skincare
Sports Power
Victorian Government
Liveoneday
Fast.co
Telstra
Scrum.org
Melrose Health
Macpherson Kelley
Herbert Smith Freehills
Mark Alexander Design
Plan It Sync It
Cleanfit
McArthur Skincare
VISSF
Movember
National Museum of Australia
Crumpler
Cronos Australia
Etihad Stadium
Ubertas Group
DeeWhy Market
CSquared Executive
Banki Haddock Fiora
Fairfax Media
NMI Insurance

Testimonials

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

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