Digital Media Buying and Advertising Channels

We help our clients make intelligent digital media buying and advertising channel choices as part of our Digital Marketing & Advertising Services.

What is Digital Media Buying?

Media buying within digital is about positioning your advertising content in the right place, in front of the right people and at the right time. By being smart about exactly how you showcase your content in vast digital landscape, you can affect the outcome of your campaigns dramatically. Elements of media buying to be considered include the advertising channel or platform you choose, for example, Facebook, Youtube or Pre-roll channel 9; who you target, such females under 18 in Australia; and the scheduling and timing of your ad, which may be prime time for exposure to young teenagers. Each element has a vast number of variables to choose from and the choices will have vast effects on your campaign’s efficacy and performance. To succeed and reap the best possible results, you need to make these decisions intelligently using historical data, industry performance benchmarks and make refinements to you media buying strategy as you go.

Digital Media Buying, Advertising Channels &Mine

At AndMine, we define digital media buying as purchasing any space in the digital realm that can be clicked; this is where we set ourselves apart. By working exclusively with clicks we can focus generating real data in real time to ensure we are constantly improving a campaign’s digital positioning and cost per acquisition (CPA). By closely monitoring analytics across multichannel advertising, be it on social media, pre-roll television, the Google Display network or Youtube, we always stay on top of what channel is driving our clients not only the most traffic, but the best quality traffic. We provide our clients with the best ROI on their campaign.

Buying Digital Space for Optimised Results

Making the right choice in buying digital media space is all about being aware of consumer trends, being on top of the emerging advertising platforms and being absolutely competent in gathering campaign data and using analytics intelligently to adapt and improve your media buying strategy. We tick all the boxes, which is why we are experts in helping our clients make the very best choices in digital ad distribution to achieve the best CPA and ROI for your business.

Curious to find out more about how we can help you make intelligent choices around your advertising channels and media buying? Get in touch.