Cleanfit

Cleanfit is an Australian-made and owned nutrition and wellness brand focused on plant-based products designed to support healthier lifestyles and active living. Its approach brings together nutrition, movement and wellbeing, with products including plant protein shakes and other nutrition-focused offerings. Cleanfit places particular emphasis on locally sourced ingredients, minimal processing and avoiding artificial flavours and preservatives, while also incorporating sustainability into its production and packaging practices. The brand works with AndMine to develop and support its digital presence through website development, technology and online services.

AndMine works across the technical and creative sides of digital, helping organisations develop stronger online platforms and connect with customers through modern digital channels. Its capabilities include SEO, GEO, AI Search, AEO, digital marketing, content, advertising, website development, software, design and digital strategy. For consumer-facing brands, these services can contribute to everything from ecommerce functionality and search visibility to content presentation and the overall online customer journey.

Cleanfit operates across the Health, Wellness, Nutrition, Fitness and Consumer Products sectors, with its offerings aimed at people seeking plant-based nutrition and products that complement an active lifestyle. Its product range has included plant protein shakes and protein bars, while its broader content covers subjects such as gut health, nutrition, fitness and plant-based eating. The brand also promotes environmentally conscious practices, including the use of Australian-grown ingredients and recyclable or compostable elements in selected products.

As consumers increasingly research nutrition products online before making purchasing decisions, a clear and informative digital presence can help a wellness brand explain its products and build familiarity with potential customers. AndMine’s expertise can support Cleanfit across areas such as ecommerce development, organic search, content and emerging search technologies. Combining these digital capabilities with Cleanfit’s plant-based nutrition focus can help make product information easier to discover while creating a more engaging experience for people exploring healthier lifestyle choices.

Contact AndMine to find out how its digital marketing, technology and creative capabilities can help your organisation improve its online presence, strengthen customer engagement and create digital experiences that support long-term growth.