Welcome to the world of digital agencies in Melbourne. These agencies are the powerhouse behind many business success stories you see online. Case studies play a crucial role here—they’re like real-life superheroes showing off what these agencies can achieve for their clients. In this article, we show you the results we’ve achieved for two clients: Metricon Homes and FocusOn Furniture.
Metricon Homes wanted to grow their social media presence and push their new tagline: “Love Where You Live.” They also wanted something fun. Not another boring “like and share” post.
AndMine, a Digital agency Melbourne, saw this as a perfect opportunity. AndMine saw a simple truth: people love sharing photos of their homes and neighbourhoods. So we built a photo-based competition. We created a competition where entrants could show us why they loved where they lived. To enter, they had to share their photos on a special microsite or a Facebook app. This strategy also helped grow Metricon’s Facebook audience since users needed to like the page to participate.
The results were fantastic:
And yes, it also got a nice visibility boost. Celebrity chef Pete Evans (MKR) joined in and shared his entry, which helped the campaign travel further.
FocusOn Furniture is a top retailer in Australia. They faced big problems with their digital marketing. They had issues with poor technology, weak SEO, and low-performing ads. They needed help fast.
AndMine, Melbourne Digital agency, stepped in to help. First, we overhauled their website. We boosted speed, improved SEO, and integrated their systems. This cut down on costs and made everything run smoothly. We even reduced their suppliers from four to one. The rebuild took just 16 weeks, which was quick given the scope.
Next, we focused on design. We made the site user-friendly and ensured brand consistency. We also set up e-commerce tracking with Google Analytics. This gave us clear data on site performance.
With the tech sorted, we moved to marketing. We ramped up campaigns on Google, Facebook, and Instagram. In the first month, we saw a 36% increase in store traffic. Online sales were five times higher than the investment in ads. This was a big win for FocusOn Furniture.
We didn’t stop there. We streamlined the marketing process. This cut down on approval times and removed double entry. We also set up a live dashboard for clear reporting. This showed organic and paid results in one place.
FocusOn Furniture is now seeing constant growth. Their in-house marketing team works well with ours. We plan to expand our campaigns in the coming months. Their clients love them, and they’re a popular retailer.
These stories aren’t just “feel-good” wins. They show a pattern.
A strong Melbourne digital agency helps you:
So here’s the real question: are you running marketing on top of solid ground, or on top of patchwork systems?
If you want more examples, explore more AndMine case studies and look for ones that match your situation:
Ready to lift your online performance? Reach out to AndMine digital agency Melbourne and book a consultation.