Retail Store Heat Maps using New Smart Wifi Technology

15 Jul. 2015 - - Total Reads 14,769

Retail store

store engagement heatmap cisco merakiIn this hyper connected and mobile everywhere world, Retail brands and users want experiences that are simple and real-time. Check out this new technology from Cisco which is a game changer for retail stores – it even gathers Heat Maps (Hot Spot) data on users without them opting in by pinging devices in store.

If you are a brand or business who also sells offline then you want to if know your customer as quickly as an online visitor. Big Data is the key to all Data Driven Maketing and certainly something we champion here at AndMine. But for retail, most transactions occur offline instead of online and you want to reach out to the right customer at the right time: real-time.

As retail brands and store owners, you want to know the interest and intention of store visitors before or while they are there. Consider this – you could know whether someone is a new or a returning VIP customer from your recent online ad campaign. Or know the time spent by a user on a particular section of the store. This gives an immediate opportunity to drive customer loyalty programs and measure the impact of campaigns that drive store visits.

You can have it now with this disruptive technology by Cisco Meraki with their business extension called CMX Analytics Platform. What is great about this is that it can detect and engage with users and provide on store, online and social insights all at once.

There are already brands taking advantage of this. Westfield have deployed the technology to check if a visitor purchased an item in store – and deliver a digital display ad within few minutes to them if they haven’t (very futuristic, product ads following us around the centre… are we ok with this?) – What else did they do? uploaded a floor plan to the Meraki platform. Now they can see user insights on the store plans – including which product shelves the users lingered around the most. It does this purely without users opting in to interactions – it just “feels-out” or pings devices in the store – see the presence heatmap of store visitor above.

What does this means for your Retail Store?

Just some of the connectivity available via Meraki ?

– Valuable information about a visitor to your store is achieved effortlessly.
– You can engage with a visitor who is just passing by your store, they do not even need to have WiFi enabled.
– Enable social login and on store check-out using Free Wi-Fi integration.
– Provide and Manage Wifi Access
– For returning users, this becomes an even more seamless experience.
– This is my favourite – Even without users logging, just by having their device in store –  in see the hot-spots on your store map of customers which can be used to upgrade your store plan (this is game-changing technology, which would cost a fortune to do manually in store planning previously)

Aside from ‘pinging’ devices to see where customers are in store anonymously, all active user actions are optional with ability to opt out for the privacy conscious. Even without direct interaction or WiFi access, you could have access to insights about their product interest or preference. There are wide reaching possibilities with this technology and we are certain to see this or similar technology make a major play in retail this year onwards.

And the cost? well not much more than you’d spend setting up a standard Wifi network – In fact, Meraki enables an enterprise level solution so simple you could run it at home to see where your kids spend most of their time on devices!

Read more about the Meraki Technology here: Meraki Technology and get in touch if you’d like to be referred to one of our local partners for a live demonstration.

Michael Simonetti
Posted by:

Post Reads: 14.8K

Share this

Go on, see if you can challenge us on "Retail Store Heat Maps using New Smart Wifi Technology" - Part of our 183 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Naturtint
MAP
ISO Certified
Cell Therapies
Eway
Movember
Sports Power
Associated Press
High Street Armadale
Think & Grow Rich Inc
Dinosaur Designs
Herbert Smith Freehills
BlackMores
Jalna
Australian Organic Food CO
Novvi
National Museum of Australia
Australian Anthill
OJAY
Bank of Cyprus
Google
Mark Alexander Design
Street Kitchen
Celebrate Health
SMH – The Sydney Morning Herald
Peter Mac
Passage Foods
Australian Government
Shell
GPT Group
Viktoria & Woods
Tek Ocean
Bostik
The Fortune Institute
Adobe Professional
NGS Super
Plan It Sync It
Natralus Australia
Banki Haddock Fiora
Melbourne Sports and Aquatic Centre – MSAC
Loan Market
Positive Poster
Oakdale Meat Co
Tribe
Royal Freemasons
Appstore
Federation Square
Melbourne Central
Tassal
Engineers Without Borders
Acquia Certified Site Builder Drupal
HGG 
Chia
News
Schiavello
NextTech
Macmillan Publishing
Parker Lane
Kay&Burton
Madman Entertainment
Gilbert+Tobin
Bintani Australia
Windsorsmith
The Canberra Times
Palace Cinemas
VISSF
Fit My Car
MyAccount
Smart Company
TPP
Passage To India
Mecca Brands
ISO CERTIFIED 27001
Moov Head Lice
Dial Before You Dig
PranaOn
The Royal Melbourne Hospital
Craft CMS
Liveoneday
GooglePlay
CB Richard Ellis
AC/DC
131 Pizza
The University Of Melbourne
DUSA, Deakin University Student Association
Xavier
Van Egmond Group
King Wood Mallesons
Unsw Australia
Vendor Advocacy Australia
Magento Solution Specialist
Melrose MCT
Ego Pharmaceuticals
Grow Your Business
OpenAI
CAN- Common Wealth Bank
Gadens
Jetstar
Kadac
SunSense Digital Agency
Heat Holders
Plants
Fast.co
National Relay Services
Rackspace
Taylor Rose
Tomorrow Stars Basketball
Cooper Mills
21st Century Australia Party
Vitura Health
Matchbox Homewares
Victorian Government
QV Skincare
iPrimus
Paypal
The Age
Microsoft Certified Azure Fundamentals
Etihad Stadium
Federation University Australia
Toy World
Maxine
Max’s
Scrum.org
Catholic Insurance
Grainshaker
Drupal
James Buyer Advocates
One Shift
DepSkin.com
Cronos Australia
Engine Swim
WTFN
Australian Physiotherapy Association
McArthur Skincare
Bulk Nutrients
Telstra
Mamma Lucia
Bigcommerce
Focus On Furniture
Crumpler
Boston Consulting Group
Rydges
White Suede
Brisbane Times
ACTUATE IP
The Burger Cheese
Arc One
Aqium Gel
Beaumont
Cleanfit
ABC
Garmin
Grays Ecommerce
Sunday Creek
Marshall White
Uber
Watches of Switzerland
Elucent
POSTER Magazine
LBG Australia and New Zealand
Atlantic Group of Companies
Buy Aussie Now
French Tables
Florsheim Shoes
University of South Australia
Oracle
Fairfax Media
Green St Juice CO
Instant RockStar
ADP Payroll
Arthur Galan
DeeWhy Market
Switzer Media+Publishing
NMI Insurance
Melrose Health
Rock Pool Group
Wild Rhino Shoes
Bondi Sands
Toni&Guy
Castran Gilbert
Thomson Geer
Forbes
Carlton Football Club
Magento
Ebay
Ubertas Group
Macpherson Kelley
Hanover
Melbourne Heart
Inferflora
Coles
Fresh Cheese Company
SwinBurne University of Technology
CSquared Executive
Metricon
Ello
OMS – Order Management System
Hairhouse Warehouse
Amino Active
RMIT University

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature