
21 May. 2012 - Michael Simonetti, BSc BE MTE - Total Reads 10,130

Advertising online is no longer an art form, it is a statistics contest with visual aids. Certainly, the design needs to be engaging and campaign attractive to visitors, but the follow-through is just as important. If you haven’t developed a custom landing page for your digital advertising campaign, then chances are your conversion rates are well below their potential.
In-bound traffic is an opportunity to convert. Irrespective of paid vs organic, you should always ask the question ‘Are my in-bound visitors Qualified Traffic?’, meaning are you getting the best possible traffic into your advertising funnel? …but that is another lesson altogether about filtering and content. Here, presented below in an wonderful infographic by UnBounce is the 12 Step Landing Page Rehab Program. More info on their website if needed.
So… How are your landing pages working lately… are you seeing poor or sensational conversion rates?

Contact Andmine to create your own customized landing page and for various other services.
Go on, see if you can challenge us on "Landing Pages : How to Maximise Conversions." - Part of our 183 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.
Add Your CommentThank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager
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