Google Trends and Search Algorithms

18 Nov. 2013 - - Total Reads 12,004

google trends

Google Trends and Search Algorithms – Hummingbird, Panda, Penguin SEO

Firstly, we know as well as anyone that the variety of Google Search Algorithms hold the secrets to more website traffic. We’ve been asked these question thousands of times “Can you get us to the top of the first page?” or “Can you get us to the top in SEO?” etc etc

For years now, ever since we started tracking Google’s Patents to see what SEO characteristics were more important than others, we’ve held one firm belief over the updates and Google Trends. That is doing the right thing will be better long term, than ramping up to scam-up organic results. Why did we take this approach? A couple of reasons.

Firstly as we saw up until the recent Hummingbird update that the Black-Hat SEO techniques that Offshore companies were running, could not possibly be considered moral. Keywords Stuffing, Back-Linking, Fake Websites all to scam traffic, the list goes on. We didn’t believe a company like Google would support these practices, and long term we’ve been proven right again and again. With each change in the Google Algorithm, even before they started branding them (Penguin, Panda etc) we have seen a significant move away from success in these Black-Hat strategies towards honest, straight-forward content development. Slowly putting those companies with the annoying “get to the top of google” fishing phone calls and marketing emails out of business.

Aside from the obvious moral issue we had with scamming search results, a clear race to the bottom, we also knew that at some point, Google would favour their advertising platform over organic results. This is clearly happening now with Hummingbird hiding more organic keywords. So aside from the strategy having to change for us, from chasing specifically targeted keyword traffic goals to more general organic traffic results, we see this as another positive move by Google. Mainly because it further pushes out the scamming in the space and focuses on businesses and brands doing the right thing, that is if they want to win organic traffic; working and talking with a responsibility to the online space that ties far better into a wider ecosystem like our Four Pillars Success Model.

So has this paid off. Every algorithm change has seen a boost in our numbers, but none more than Hummingbird. We have seen for &Mine clients an average of 20% boost in organic traffic, so in short massive (example screen grabs posted below). Hummingbird was not an update like Panda – it was a completely new algorithm, 90% of searches are affected. Links to your website still remain important, hence our overall leadership content approach has not changed considerably, (especially due to the boost our client’s SEO results).

So Google is getting smarter, and shonky SEOs that have built a business on black-hat techniques like keyword stuffing are going to find their business hurting. Whilst our reporting on keywords has changed (for the better), the focus has not shifted from creating regular, quality content. If you haven’t lost organic traffic since Hummingbird launched last month, it’s unlikely that you won’t. Optimisation, SEO best practice of content is still vital, as is the keyword researching process.

So what is next in SEO and where should you place your efforts? We are putting our clients into the ecosystem approach of supported Social, Email, Integrated Marketing using Content Marketing as a key driver across platforms.  Google are looking for content leaders which provide context to their organic wins – not scammers! – and in our opinion it will turn more towards trusted sources with future algorithm updates and new Google Trends.

A small sample of &Mine’s Organic Search Result Changes October 2013 – November 2013

Google Trends and Google Search Algorithms

Google Trends and Google Search Algorithms

Michael Simonetti
Posted by:

Post Reads: 12K

Share this

Go on, see if you can challenge us on "Google Trends and Search Algorithms" - Part of our 183 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

21st Century Australia Party
WTFN
One Shift
Garmin
Fast.co
Melbourne Heart
Chia
Watches of Switzerland
Palace Cinemas
Craft CMS
Vitura Health
Brisbane Times
Australian Organic Food CO
Maxine
Naturtint
Federation University Australia
Toy World
Forbes
Novvi
Van Egmond Group
Mamma Lucia
DeeWhy Market
Telstra
Schiavello
Grays Ecommerce
ISO Certified
GPT Group
The Canberra Times
Oracle
OJAY
Ubertas Group
Tribe
CB Richard Ellis
Victorian Government
ISO CERTIFIED 27001
Engine Swim
French Tables
LBG Australia and New Zealand
Unsw Australia
Tek Ocean
Passage To India
News
Marshall White
Dial Before You Dig
ABC
Street Kitchen
James Buyer Advocates
Fresh Cheese Company
Federation Square
Beaumont
National Relay Services
Bigcommerce
Plan It Sync It
Etihad Stadium
Gilbert+Tobin
Oakdale Meat Co
Taylor Rose
Australian Government
OMS – Order Management System
POSTER Magazine
Ego Pharmaceuticals
GooglePlay
The Fortune Institute
Cell Therapies
Castran Gilbert
Gadens
Ebay
Positive Poster
Rock Pool Group
NextTech
Australian Anthill
Switzer Media+Publishing
Movember
Catholic Insurance
Celebrate Health
Sports Power
Carlton Football Club
Tassal
Scrum.org
University of South Australia
Bondi Sands
Magento
Melrose MCT
The Burger Cheese
Rydges
Crumpler
Madman Entertainment
Adobe Professional
Arthur Galan
Windsorsmith
CAN- Common Wealth Bank
Cleanfit
Appstore
Melbourne Central
HGG 
Amino Active
Boston Consulting Group
Fairfax Media
SwinBurne University of Technology
Eway
Fit My Car
The Royal Melbourne Hospital
QV Skincare
Jetstar
High Street Armadale
Smart Company
Microsoft Certified Azure Fundamentals
Bostik
Bank of Cyprus
TPP
Toni&Guy
Green St Juice CO
Matchbox Homewares
iPrimus
Macpherson Kelley
SMH – The Sydney Morning Herald
VISSF
MAP
Drupal
Banki Haddock Fiora
Melrose Health
Engineers Without Borders
Royal Freemasons
Hanover
Associated Press
Loan Market
Florsheim Shoes
Jalna
Uber
Natralus Australia
Mark Alexander Design
Elucent
NGS Super
Kadac
Liveoneday
Paypal
SunSense Digital Agency
King Wood Mallesons
Xavier
Peter Mac
ACTUATE IP
National Museum of Australia
Google
Heat Holders
Think & Grow Rich Inc
Viktoria & Woods
Sunday Creek
RMIT University
CSquared Executive
Shell
Grow Your Business
PranaOn
Cooper Mills
Passage Foods
Australian Physiotherapy Association
The Age
Aqium Gel
Ello
Macmillan Publishing
Buy Aussie Now
Melbourne Sports and Aquatic Centre – MSAC
Wild Rhino Shoes
Moov Head Lice
Herbert Smith Freehills
131 Pizza
MyAccount
Instant RockStar
Atlantic Group of Companies
Plants
Bintani Australia
Magento Solution Specialist
Focus On Furniture
BlackMores
Grainshaker
ADP Payroll
Bulk Nutrients
Mecca Brands
Coles
Kay&Burton
Max’s
Acquia Certified Site Builder Drupal
Vendor Advocacy Australia
DepSkin.com
AC/DC
Arc One
Metricon
Dinosaur Designs
OpenAI
Cronos Australia
Tomorrow Stars Basketball
McArthur Skincare
Rackspace
NMI Insurance
Hairhouse Warehouse
Thomson Geer
White Suede
The University Of Melbourne
Inferflora
DUSA, Deakin University Student Association
Parker Lane

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature