Google Chrome HTTPS Update – How will this affect your SEO rankings?

Software Technical Support

It’s that time when Google makes new announcements for their SERP / Search algorithm – basically, changing the way they choose who to rank and how high (or low), which will affect your SEO rankings.

In October 2017, Google will push forward on improving the security of websites and online user data bases by announcing an HTTP security change for Google Chrome. While its Chrome specifically – Don’t ignore this; It will affect over 60% of users in the marketplace (Ref: w3counter) and have a huge impact on the generation of search results.

The HTTPS Google Chrome update is designed to target both online users and website owners by changing their behaviour, and by highlighting HTTP websites that are “Non-secure”. This will be visible both in normal and incognito viewing modes on Chrome browsers so websites without SSL will clearly show visitors they are “Not Secure”.

Pro Tip – When Google announces something big like this in your search console or webmaster tools, make sure you or your agency are across it, listen and act. Here’s a screenshot below of a recent announcement from Google:

It doesn’t matter whether you have an e-commerce website or not, this is relevant to all websites.

For the past 2 years Google has given small ranking boosts to anyone migrating towards HTTPS, however this has now become a must do in the light of the forthcoming Google Algorithm Update. Like hundreds of other best practice recommendations the importance of changing to a secure domain is to get a boost in your SEO rankings.

You may be asking yourself – why does Google prefer HTTPS over HTTP? The simple reason is that Google is making a greater push for websites to switch to HTTPS – because it will protect their users and it will help them deliver a more secure browsing experience.

What to do next / How can we assist?

Placing an SSL certificate on your website to ensure that your domain is classified as HTTPs and secure. This will help secure your existing SEO rankings and you’ll stay ahead of the likely algorithm boosts for SSL.

T0 get ahead of the game, improve you SEO – (and not fall behind) – Contact us today to assist and check where else you can boost your organic results.

There is more to it than having your Google Chrome HTTPS Update – How will this affect your SEO rankings? sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

NGS Super
Arthur Galan
Tek Ocean
Macmillan Publishing
Grainshaker
Ego Pharmaceuticals
Tomorrow Stars Basketball
King Wood Mallesons
GooglePlay
Australian Anthill
Cronos Australia
Banki Haddock Fiora
Rock Pool Group
DUSA, Deakin University Student Association
Fairfax Media
OMS – Order Management System
iPrimus
Fast.co
help logo
Plants
Gadens
Tribe
HGG 
aga logo
Van Egmond Group
Forbes
Macpherson Kelley
findstaff logo
Plan It Sync It
Marshall White
Kadac
Engineers Without Borders
Garmin
Smart Company
Liveoneday
High Street Armadale
Chia
Focus On Furniture
Taylor Rose
Dinosaur Designs
work and training logo
The Royal Melbourne Hospital
nara logo
One Shift
Think & Grow Rich Inc
Switzer Media+Publishing
Jetstar
University of South Australia
Sunday Creek
Tassal
Gilbert+Tobin
Melbourne Central
Royal Freemasons
Thomson Geer
Adobe Professional
Magento Solution Specialist
The Age
Sports Power
OJAY
Bigcommerce
ADP Payroll
BlackMores
Appstore
Australian Physiotherapy Association
Bank of Cyprus
Moov Head Lice
Celebrate Health
Melbourne Sports and Aquatic Centre – MSAC
Movember
Federation University Australia
Herbert Smith Freehills
Max’s
Bintani Australia
Victorian Government
Paypal
Amino Active
Natralus Australia
ISO Certified
ISO CERTIFIED 27001
Melrose MCT
Ello
Loan Market
SMH – The Sydney Morning Herald
Jalna
Cell Therapies
Wild Rhino Shoes
MAP
Atlantic Group of Companies
Australian Organic Food CO
Madman Entertainment
Boston Consulting Group
Windsorsmith
Australian Government
Magento
Street Kitchen
Cooper Mills
Oakdale Meat Co
MyAccount
National Museum of Australia
Bostik
Positive Poster
The Fortune Institute
Toni&Guy
Inferflora
Brisbane Times
Naturtint
Schiavello
The University Of Melbourne
Rydges
Melbourne Heart
Mark Alexander Design
Green St Juice CO
Viktoria & Woods
NMI Insurance
DepSkin.com
AC/DC
Oracle
Xavier
Microsoft Certified Azure Fundamentals
Uber
RMIT University
Hairhouse Warehouse
ATT logo
Hanover
Bondi Sands
Palace Cinemas
Associated Press
Telstra
Castran Gilbert
SunSense Digital Agency
Heat Holders
nextgenskills logo
CSquared Executive
Etihad Stadium
ABC
GPT Group
131 Pizza
21st Century Australia Party
PranaOn
CAN- Common Wealth Bank
Watches of Switzerland
Ebay
mas national logo
intowork logo
LBG Australia and New Zealand
intojobs logo
Matchbox Homewares
Beaumont
SwinBurne University of Technology
ACTUATE IP
Toy World
Maxine
Parker Lane
Aqium Gel
Fresh Cheese Company
Google
learning partners logo
interact logo
The Canberra Times
Vitura Health
WTFN
White Suede
kestrel logo
Buy Aussie Now
Shell
Scrum.org
James Buyer Advocates
Eway
Acquia Certified Site Builder Drupal
Peter Mac
TPP
Novvi
Crumpler
Passage Foods
Kay&Burton
DeeWhy Market
Arc One
Elucent
National Relay Services
Carlton Football Club
ctc logo
Rackspace
Mamma Lucia
Bulk Nutrients
Fit My Car
French Tables
VISSF
McArthur Skincare
Melrose Health
Engine Swim
Instant RockStar
itfe logo
Grow Your Business
CB Richard Ellis
NextTech
Federation Square
QV Skincare
Passage To India
Grays Ecommerce
The Burger Cheese
Craft CMS
Unsw Australia
Cleanfit
Dial Before You Dig
Ubertas Group
skillhire logo
Mecca Brands
Catholic Insurance
Coles
Vendor Advocacy Australia
News
POSTER Magazine
Metricon
OpenAI
Florsheim Shoes
Drupal
htn logo

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature